The Pareto principle states that about 80% of the effects are caused by 20% of the causes. This can be applied to many scenarios. In business, this often means that 80% of your sales come from 20% of your customers.
Best Content Marketing Strategy In 2019
However, we can also easily apply this concept to content marketing strategy. According to this principle, it makes sense for 80% of your business to come from just 20% of readers; this means that some or most of your readers do not look to buy from you; That is, many may not affect your net profit at all.
Typically, readers do not look at blogs when they intend to buy, but search for blogs when they are looking for an answer to a particular question or industry overview, although this information can help them make a purchase decision, especially when a company sells a product or service, What they do not put into consideration during their search.
Therefore, when the content of blogs or social publications appears to be a promotion of a product or a service, it is at best somewhat troublesome, or at worst disenfranchised. For best results, the content marketing must be addressed to the general public rather than to potential customers Specifically.
Some may ask: Why do we bother to direct content to people who do not intend to buy the product? Not only because the reader does not contribute to sales figures – it means that it is not important in the business process, or it should not be taken into account when formulating content – it must be done for one reason:
that readers are familiar with your business; On your service, or purchase your product, they can help you publish your content marketing. Therefore, the more content you can link to virtual readers, the more likely you are to remember them. If the first part of the content marketing distracts them from focusing more on a sale rather than meeting their needs, the probability is that they will not convey your word.
Also, today’s readers may easily become tomorrow’s clients, even if they are not currently in the market for your product. They may need it in the future. If you keep posting content, you will keep it in mind.
Content Marketing 2019
Finally, if someone gets tired of your content marketing 2019 because it’s for sale only, it will get out of your site quickly; affecting total time and bounce rates; therefore affecting your ranking among sites; Improves your ranking on search engines.
It may be frustrating to think that only 20% of your readers will turn into Parallel Profits customers, at least initially.
Which leads you to wonder: What is the purpose of the blog? The number is so little ?, and the answer: Anyone in the world can access blogs
– A much larger number than you might want to sell.
The more you read, the more the 20% increase.
If you make your content marketing strategy fun and suitable for everyone, then the 20% is more than 100% of the people who will find the original and more sales oriented content marketing.